I have been speaking to a lot of recruiting firms lately about their marketing practices and i am finding that many fail to see the value of a robust, interactive website. Most firms view their website as a "nice to have" or a brochure to tell people to look at.
I see that as being a tad short sighted, especially in this day and age when all too often the Internet is the place of first contact.
A website isn't just for getting resumes. It is an opportunity to brand your firm. If your site is lacking in robustness and sophistication it tells people about you and your company.
When ever i speak with people today one of the first questions i get is "what is your website?"
(it will be live sometime next week:
www.saukassociates.com)
They want to see how you represent yourself and your company .... and today that is usually the fist impression they get...often without every speaking to anyone from your firm.
So where i am i going with this?....Those companies that embrace the idea that a comprehensive, robust website is a necessity for effectively marketing their services and take the steps to implement that now, while we are in a recession, will be in an outstanding position to exploit the opportunities that arise as we move out of the recession over the next year or so.