I have been speaking to a lot of recruiting firms lately about their marketing practices and i am finding that many fail to see the value of a robust, interactive website. Most firms view their website as a "nice to have" or a brochure to tell people to look at.
I see that as being a tad short sighted, especially in this day and age when all too often the Internet is the place of first contact.
A website isn't just for getting resumes. It is an opportunity to brand your firm. If your site is lacking in robustness and sophistication it tells people about you and your company.
When ever i speak with people today one of the first questions i get is "what is your website?"
(it will be live sometime next week: www.saukassociates.com)
They want to see how you represent yourself and your company .... and today that is usually the fist impression they get...often without every speaking to anyone from your firm.
So where i am i going with this?....Those companies that embrace the idea that a comprehensive, robust website is a necessity for effectively marketing their services and take the steps to implement that now, while we are in a recession, will be in an outstanding position to exploit the opportunities that arise as we move out of the recession over the next year or so.
Friday, July 25, 2008
Subscribe to:
Posts (Atom)
About Me
- Gregory Saukulak
- New York
- With over 17 years of experience in Management, Training and Executive Search, Greg has developed a wide array of skills across several disciplines, to include, management, coaching, process improvement, training program design, development and implementation, and executive search and sourcing. Greg’s management and leadership experience were developed early in his career as a Naval Officer, where he was responsible for leading a division of skilled technicians. This experience taught him an important lesson, “respect isn’t given, its earned.”. As a distinguished military graduate of the Virginia Military Institute and a former Naval Officer, Greg has had first-hand experience with successfully applying his leadership, training, management and recruiting skills in the manufacturing and recruitment industries over the course of his career. His diverse background has influenced his approach to effectively managing projects and staying on top of fast-changing needs and trends in the marketplace: “Clear communication is key to the success of any endeavor. “ His free time outside of work is spent with his wife and dogs. He enjoys fishing, boating, and photography.
